Every January, millions of people jump headfirst into a new plan.
New diet, business, routine, fill in the blank. And by February, most of it’s already dead in the water (sound familiar?).
That’s when I realized this million dollar truth:
Consistency beats complexity. Start with one clear action and refuse to quit.
Explanation:
Most people start with the wrong step.
They go all-in on supplements, side hustles, or early morning grinds before they’ve even built a business foundation. Then they wonder why it all falls apart.
The Catalyst Code flips that.
It’s a simple 6-part structure that’s helped me grow 15 companies, stay in shape, and avoid burnout. It works in business, fitness, and life because it’s built on one unshakable truth:
Momentum comes from doing the right thing at the right time, not doing everything at once.
Here’s how the Catalyst Code works:
Adherence – Just start. Imperfect action beats perfect delay.
Specificity – Align your plan with your goal. Otherwise, you’re sprinting the wrong direction.
Micro Changes – Don’t burn it all down. Adjust slowly and smartly.
Intensity – Once you’ve built consistency, dial it up. Short sprints. Then recover.
Timing – Put the right work at the right time of day (and season).
Supplement – Only after everything else is dialed. Then add help: tools, people, or resources.
Each level builds on the last. Skip ahead and you break the system (just like those New Year’s resolutions).
Application:
Here’s how to apply the Catalyst Code starting today with zero overwhelm.
Let’s say you’re stuck in your business, not growing the way you want.
Here’s what to do next:
Adherence – Open your CRM and contact 3 leads. Doesn’t matter if the message is perfect. Just move.
Specificity – Now that you’re moving, ask: “Are these the right leads?” Are they aligned with your ideal client profile, budget, and offer?
Micro Changes – Once you have basic traction, upgrade one thing. Maybe your email script. Maybe your follow-up time with automations. Just one tweak this week.
Intensity – Block off 2 hours tomorrow. Zero distractions. Deep work. Hammer out a new campaign or offer.
Timing – Notice when you work best. Shift your sales tasks to your peak hours. Move admin work to your low-focus times.
Supplement – Once all that’s humming… then you buy a new tool, hire help, or bolt on a new lead gen channel.
Repeat this for your fitness, finances, or anything you love. It works because it removes the guesswork and builds results like iron.
Whenever you're ready, there are 3 ways I can help you grow your small business:
1. Catalyst CRM: Automate and scale your business with the all-in-one platform built for entrepreneurs. Catalyst CRM helps you streamline lead follow-ups, client communication, and high-converting sales funnels—plus, you’ll get a custom website and business consulting from a proven entrepreneur who’s built multi-million dollar companies.
2. Catalyst Coworking: Surround yourself with growth-minded entrepreneurs in a workspace designed for productivity, networking, and scaling. With 24/7 access, fast Wi-Fi, and premium amenities, Catalyst Coworking in Tulsa, OK gives you the environment you need to thrive. Your first month is just $1.
3. Be Like Iron: A no-BS blueprint for small business owners who are tired of brittle strategies, false promises, and surface-level success. Inside are 8 core principles for building a business that can survive betrayal, burnout, chaos, and cash flow problems, because it was built right the first time.